Wednesday, February 27, 2008

Crazy MINI Cooper Ads from around the world

Full Collection of Crazy Mini Ads � Marketallica

I sure enjoy seeing the creative MINI Cooper ads around town here in Honolulu, but they're nothing compared to some of the ads I found on Marketallica's blog in the link above. Check them out for a few good laughs, as well as possibly for some good marketing ideas!

My favorite is the "COPS HIDE HERE" sign. Any of you who have rented a MINI from us here at Little Hawaii Car Rental Co. and have motored around Oahu know we could use a few of those signs. They sure would reduce the cost of vacationing for a few of our old customers!

Saturday, February 23, 2008

Electric Mini: 0-60 in 4 Seconds: It Has Motors In Its Wheels : TreeHugger

Electric Mini: 0-60 in 4 Seconds: It Has Motors In Its Wheels : TreeHugger

I didn't believe this article from treehugger.com at first, either. An electric Mini? 4.5 seconds to get to 60 mph? 150 mph?! Yeah right.

But its true.

The only thing I'd like to see now is one of these electric conversions on a '63 Austin Mini. And then I'd like to see that person call me and let me drive it! Seriously. 808-347-2886.

Thursday, February 14, 2008

What can you see with a 1-day Hawaii MINI rental? LOTS!!

Rich & Teena, owners of a new '07 MINI convertible, decided to rent our red hot MINI Cabriolet for a day while staying in Waikiki. Some people may ask what all you can see on Oahu if you rent a car for only one day. Just ask these guys from Colorado. They took it all around the island back in August, and I'm sure they'll want to rent it for a few more days next time!

Here's what they had to say about their Hawaii MINI experience:

"Little Hawaii Car Rental Co. was able to help us affordably enjoy motoring in a MINI around the North Shore and other parts of the island...perfect to see in a convertible. Here are two pictures...one near Chinaman's Hat and the other along the "mysterious" rock piles towards the North Shore. Thanks again for your friendliness and making our vacation complete with a MINI."
-Rich & Teena, Longmont, Colorado

Thanks, guys. Hope you can make plans to come back soon!

Wednesday, February 13, 2008

Can MINIs float in the ocean?

Our 2006 MINI Cooper S did, thanks to our friends of Superferry Hawaii.

On February 4 I pulled up to the dock in Honolulu and loaded our hyper blue MINI Cooperonto the Superferry, a gigantic double-hulled catamaran that carries people and their vehicles between the Hawaiian islands. After securing the MINI downstairs, I headed up to the plush, leather-trimmed passenger lounge, fully equipped with flat screen TVs, 2 snack bars, gift shop, balcony and, of course, panoramic views. The crew members were very polite and helpful, and the variety of seats (I tried them all out) were more comparable to my family room sofa than an airline seat.

I must admit, it was a pretty bumpy trip, but I just happened to catch a ride during a large winter storm. I was assured that it is usually much smoother. After 3.5 hours of pictures, drinks, and 2 features films, we arrived in Kahului safe and sound.

Tuesday, February 12, 2008

$20 Nova Scotian discount on all MINI rentals!

As embarrassing as it is, I must admit I was surprised at Keith's excellent English when he called to book a MINI rental last month. He told me that he, his wife and daughter were already in Waikiki visiting from Nova Scotia, and I thought I would be booking a rental for my first Russian customers. I'm glad I didn't say that out loud.

I'm now better educated about our fellow North Americans, and am glad we could offer them a few days of go-carting around Oahu in our chili red Cooper Convertible. At first they could only book it for 2 days because of our filled schedule, but when I came to pick it up, I told them we had a cancellation and they gladly requested a 2-day extension.

We're looking forward to their return to Hawaii in June, and hope their neighbors come take advantage of our new $20 Nova Scotian discount.

MINIs: the perfect cherry for a tropical vacation sundae

A few weeks ago I was driving around town in one of our convertible MINIs with our huge 46-inch magnets on the side which audaciously read "MINI RENTALS." Chris and Jane happened to see me when I passed them in Waikiki (which is the point of the magnets!) and excitedly called a few minutes later to book a MINI rental. They were about to fly back to the frigid Northeast, and must have wanted to end their sunny vacation with a bang.

They had a blast driving all around the island, taking pictures of the scenery, themselves, and the MINI everywhere they went. The gladly sent me a few of their favs when they returned.

Is there a better way to cruise 229 miles of fantastic island roads in 2 days? Nope.

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